Web 2.0 - What's The Big Deal?

Web 2.0 - a term used almost without thought these days.

I do a lot of work with corporates, traditional marketing functions, and generally they just don't get 'it' just yet. And they need to. They will, or they'll die - it's that simple.

So, Web 2.0 - what IS the big deal?

That's what this article is about - in overview form.

The killer point is this, quoting Dave Evans from the introduction to his book Social Media Marketing: An Hour A Day

about the fundamental paradox of giving up control - you can’t control conversations that aren’t yours – and simultaneously gaining influence by becoming a respected member of the communities that matter to you.

So, grab a coffee, have a read. It is a big deal, and it's the way of the future.

When paradigms shift (and this is one of those times) then all players go back to Square 1. Especially the big players...

Have a great one.

Cheers

Martin